Urban Gardening: Vegsy
Branding & App Design
Transforming urban balconies into thriving, edible gardens through an effortless, lifestyle-driven digital companion.
Client:
[Swiss Skills 2025 Competition]
Role:
Brand Identity, UI/UX Design, Pitch Deck
Agency:
–
Year:
2025
Grow Vegetables, Not Flowers
City dwellers often crave a connection to nature but are held back by limited space and zero gardening experience. Vegsy was created to bridge this gap. It’s not just a gardening tool; it’s a design-forward lifestyle app that empowers "urbanite" trendsetters to turn their small balconies into productive, stylish green spaces.
Grow Vegetables, Not Flowers
City dwellers often crave a connection to nature but are held back by limited space and zero gardening experience. Vegsy was created to bridge this gap. It’s not just a gardening tool; it’s a design-forward lifestyle app that empowers "urbanite" trendsetters to turn their small balconies into productive, stylish green spaces.
Effortless Self-Sufficiency
The app replaces the complexity of gardening with an intuitive, visual-first interface. From a smart plant-care calendar that tracks watering and fertilization to seasonal expert tips, every feature is designed to ensure success for first-time growers. By combining functional utility with motivational community challenges, Vegsy makes the journey from "balcony to kitchen" both simple and social.
Effortless Self-Sufficiency
The app replaces the complexity of gardening with an intuitive, visual-first interface. From a smart plant-care calendar that tracks watering and fertilization to seasonal expert tips, every feature is designed to ensure success for first-time growers. By combining functional utility with motivational community challenges, Vegsy makes the journey from "balcony to kitchen" both simple and social.
SwissSkills 2025
This project was developed under high pressure during the SwissSkills 2025 national competition. I am proud to have been awarded 2nd Place (Silver Medal) for the concept and execution of this brand, demonstrating my ability to deliver professional-grade design and strategy within a limited timeframe.
SwissSkills 2025
This project was developed under high pressure during the SwissSkills 2025 national competition. I am proud to have been awarded 2nd Place (Silver Medal) for the concept and execution of this brand, demonstrating my ability to deliver professional-grade design and strategy within a limited timeframe.
