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Coop goes Social

Content Creation

Turning a national retail brand into a fast, scroll-stopping presence on social media.

Client:

Coop

Role:

Photography, Videography, Post-Production, Motion Design, Sound Design

Agency:

Valencia Kommunikation AG

Year:

2023-2026

Coop's seasonal promo campaigns needed social content that felt native to Instagram and TikTok rather than traditional retail advertising repackaged for a feed.

The goal: keep a broad, national following engaged during high-traffic periods, using formats like interactive challenges, street interviews, and quizzes that read as current and fun, not corporate.

Coop's seasonal promo campaigns needed social content that felt native to Instagram and TikTok rather than traditional retail advertising repackaged for a feed.

The goal: keep a broad, national following engaged during high-traffic periods, using formats like interactive challenges, street interviews, and quizzes that read as current and fun, not corporate.

Create and post!

Within the social media team at Valencia, we conceived short, fun, engaging content for social media platforms such as Instagram and TikTok and executed them all in house. From street interviews to challenges and interactive thinking games, the comments reveal the engagement and success of creating on-trend social media content.

Create and post!

cold drink, hot pavement

Advertisement Video

cold drink, hot pavement

Advertisement Video

Coop goes Social

Content Creation

Coop's seasonal promo campaigns needed social content that felt native to Instagram and TikTok rather than traditional retail advertising repackaged for a feed.

The goal: keep a broad, national following engaged during high-traffic periods, using formats like interactive challenges, street interviews, and quizzes that read as current and fun, not corporate.

Coop's seasonal promo campaigns needed social content that felt native to Instagram and TikTok rather than traditional retail advertising repackaged for a feed.

The goal: keep a broad, national following engaged during high-traffic periods, using formats like interactive challenges, street interviews, and quizzes that read as current and fun, not corporate.

Create and post!

Create and post!

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