Coop goes Social
Content Creation
Targeted social media content for Coop’s seasonal campaigns, focusing on interactive challenges, street interviews and quizzes.
Services:
Photography, Videography, Editing, Motion Design
Photography, Videography, Editing, Motion Design
Client:
Coop (via Valencia Kommunikation AG)
Coop (via Valencia Kommunikation AG)
Year:
2023-2026
2023-2026
Campaign Engagement
I contributed to Coop's seasonal "Promo" and "Trophy" campaigns by producing dynamic social media content designed to stop the scroll. Working within a professional agency team, I helped bridge the gap between a traditional retail brand and modern social media trends to keep followers engaged during major seasonal peaks.
Content Execution
Beyond filming, I was responsible for the post-production process—cutting and editing the footage to fit the specific aesthetics of different platforms. The goal was to ensure every video felt fast-paced and entertaining while strictly adhering to Coop's brand guidelines, resulting in polished assets ready for a national following.
Campaign Engagement
I contributed to Coop's seasonal "Promo" and "Trophy" campaigns by producing dynamic social media content designed to stop the scroll. Working within a professional agency team, I helped bridge the gap between a traditional retail brand and modern social media trends to keep followers engaged during major seasonal peaks.
Content Execution
Beyond filming, I was responsible for the post-production process—cutting and editing the footage to fit the specific aesthetics of different platforms. The goal was to ensure every video felt fast-paced and entertaining while strictly adhering to Coop's brand guidelines, resulting in polished assets ready for a national following.
