El Tony Mate
Advertisement Video
Fictional advertisement of El Tony Mate X Skatepark.
Services:
Videography, Editing & Motion design, Sound Editing
Videography, Editing & Motion design, Sound Editing
Client:
Fictional Video Project
Fictional Video Project
Year:
2025
2025
The Concept: Liquid Energy, Concrete Energy
The brief was simple: make a liquid-driven mood video. The twist was matching the wrong-on-paper pairing of a refreshing yerba mate drink with the rough, restless rhythm of skateboarding. El Tony Mate became more than a prop — it became the visual rhyme for everything skate culture is: bold, immediate, a little bit defiant. The whole concept hinges on that contrast: cold drink, hot pavement.
The Shoot: One Skater, One City, One Take After Another
Filmed on location with skateboarder Zenny, the shoot focused on capturing motion the way skating actually feels — close to the ground, fast, and physical. Tracking shots, ground-level angles, and quick reframes were planned to give the edit room to breathe and snap. The footage was treated with a punchy, slightly sun-bleached colour grade to push the lifestyle-brand energy without losing the gritty realism of the street.
The Concept: Liquid Energy, Concrete Energy
The brief was simple: make a liquid-driven mood video. The twist was matching the wrong-on-paper pairing of a refreshing yerba mate drink with the rough, restless rhythm of skateboarding. El Tony Mate became more than a prop — it became the visual rhyme for everything skate culture is: bold, immediate, a little bit defiant. The whole concept hinges on that contrast: cold drink, hot pavement.
The Shoot: One Skater, One City, One Take After Another
Filmed on location with skateboarder Zenny, the shoot focused on capturing motion the way skating actually feels — close to the ground, fast, and physical. Tracking shots, ground-level angles, and quick reframes were planned to give the edit room to breathe and snap. The footage was treated with a punchy, slightly sun-bleached colour grade to push the lifestyle-brand energy without losing the gritty realism of the street.
The Edit: Motion Meets Mate
In post, the project leaned into motion design as its own performance: kinetic typography, screen trackers locked to skate tricks, and split-screen compositions that match the rhythm of the soundtrack beat-for-beat. Every cut, every type animation, and every transition was timed to the music to make the spot feel as carbonated as the drink itself — a 23-second sugar rush that proves video, motion design, and brand storytelling work best when they move as one.
The Edit: Motion Meets Mate
In post, the project leaned into motion design as its own performance: kinetic typography, screen trackers locked to skate tricks, and split-screen compositions that match the rhythm of the soundtrack beat-for-beat. Every cut, every type animation, and every transition was timed to the music to make the spot feel as carbonated as the drink itself — a 23-second sugar rush that proves video, motion design, and brand storytelling work best when they move as one.
