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Coop Wohlfühl Trophy

Motion Design

Comprehensive motion design production for Coop’s recurring loyalty programs, ranging from high-impact TV spots to localized digital signage.

Client:

Coop

Role:

Storyboarding, Motion design, Sound Editing

Agency:

Valencia Kommunikation AG

Year:

2023-2026

Twice a year, Coop launches their loyalty campaign built around a stamp-collection mechanic: customers collect stamps with purchases and redeem full cards for products at a reduced price.

The goal was a consistent digital presence across a wide range of formats, from DOOH and digital signage to social ads and special formats like super-wide and super-narrow screens.

Twice a year, Coop launches their loyalty campaign built around a stamp-collection mechanic: customers collect stamps with purchases and redeem full cards for products at a reduced price.

The goal was a consistent digital presence across a wide range of formats, from DOOH and digital signage to social ads and special formats like super-wide and super-narrow screens.

From static to motion

I contributed to the motion design for several Coop Trophy campaigns, ensuring a seamless visual experience across all consumer touchpoints. This involved taking static campaign assets and translating them into dynamic content for a variety of media, including national TV commercials and high-traffic Digital Out of Home (DOOH) screens.